Free and Paid Fonts Used In Logos of Popular Brands

28/06/2011 Cartoonist

This article will feature a short overview about what fonts you should use when designing a logo. Yes, there are special fonts that you should think about when you design your logo. It might be something simple yet catchy like Google’s tricky font for instance or you can go for something more complex and fancy but still stylish.

By choosing the right typography we mean the type of font you choose and the message you’re trying to convey when using this special type of font. It is tough to get it right the first time you do it and there is a big chance you might screw up, but with practice and patience you can do it all.

First you have to start from the beginning. Think about the audience and your target. You have to hit the right path in their subconscious so that they will immediately think about your services when seeing the font in your logo. The right font sends the right message to your future clients believe it or not. The font you choose has to have a visual impact on people so that you could send your message easier. Remember: “Good design is all about effective communication”.

Fonts have evolved through history and trends. Today you can choose from a variety of fonts belonging to different historic periods. You have to be informed about the font you are about to choose, even if you think ordinary people won’t think about the provenience of your choice. On a subconscious level, people do associate fonts to the period of time they belong to and this is what sending the right message means. You should also know that fonts are like colors- you get a different feeling from each one of them. So, getting the right feel to your font is essential.

You would also have to pay attention to the alignment of your font that you use for a logo. Think about it, what message would send an elegantly aligned type with some curls or butterfly shaped letters in it for a constructions company? Wouldn’t it rather have a font that has at least something to do with its domain? How about a shop that sells organic food? Would you enter one that has a grunge type of logo with dirty brick-like font in it? I wouldn’t and so are many people that believe organic food is supposed healthy and healthy means green or blue. So, the choice of colors and fonts is essential in order to send the right message.

We would like you to see some sample of companies that have successfully chosen good fonts for their logos. Get inspired and create!