Using Social Media To Market Your Business’ Website
Social media apps are powerful marketing tools. Everyday people, who are also the consumers, spend time on a variety of social media apps. Different people will spend time on different apps, but a business can utilise all of them to market themselves to consumers. Moreover, every strong business has a website to back it up. The website is a powerhouse for integrated e-commerce, applying for jobs, reading about the business’ goals and other related components. However, with the availability of social media, a website is not enough. A business’ website must be marketed on social media platforms. The three social media apps that will be focused upon here will be Facebook, Instagram, and Twitter.
Nowadays, Facebook is used for more than just talking to friends and family. A business can better market themselves using the Facebook app and linking to it on their website. Facebook can bring traffic to a business’ website when utilised properly. Plus, businesses are able to reach out to consumers on Facebook and target them with ads. This, in turn, builds up the business brand and helps foster a relationship between consumers and the business.
In order to send consumers to your company’s e-commerce website, the content on Facebook must look pristine. This means ensuring the posts that go up to fit with the business’ branding and are impressive. Adobe Spark Post offers a Facebook banner maker to create your own unique banners that effectively demonstrate your brand and boost your Facebook’s image.
Instagram is considered to be one of the fastest growing social media platforms and is thus used for marketing purposes. When it comes to your company’s website, it should be clearly linked in the bio of your page. Moreover, when you get an Instagram following of 10,000, you can link to your website by swiping up on stories. The company must once again engage with their consumers on Instagram in order to build a following. There should be a mixture of both paid and organic means of engagement, while the content you post must be brand specific and unique. Use industry relevant hashtags to increase the searchability of your content on the app and thereby engage more consumers.
Unlike Facebook and Instagram, Twitter is not image driven. Add personality to your business with Twitter and write short 140-character sentences to pass on the news about your business and engage with your audience. Let consumers know what is happening with your business and be engaging. Note you have a limited amount of words to do so! Similar to the other two social media platforms, you can link to your company’s website on Twitter and further link it in your bio.
A company website and its social media platforms should work together to cross-promote one another. Knowing that consumers spend a lot of time on social media, companies should use those platforms to market their brand and link back to their website whenever possible. The website should be the portal that holds most of the information that someone would want to know when researching your company. The social media platforms can propagate that information and continuously engage with your target audience, in addition to broadening your audience.